New Oral-B Gum & Enamel Repair toothpaste

Helps rejuvenate your gums and repair your enamel

Did you know that most oral care problems originate from gums or enamel?

New Oral-B Gum & Enamel Repair toothpaste is the best clinically-proven toothpaste from Oral-B to help rejuvenate gums and repair enamel*. Its ActivRepairTM technology is proven to target the gumline area with a dual action on gums & enamel.

*on weakened enamel

It provides antibacterial action on gums.

It defends teeth against acid erosion and helps repair the enamel.

Superior care for your gums & enamel

Personalise your oral care with the new line of Oral-B Gum & Enamel Repair toothpastes. Thanks to ActivRepair™ technology, each toothpaste helps rejuvenate gums and repair enamel in just 2 weeks**.

Choose the toothpaste that better fits your needs:

  • Oral-B Gum & Enamel Repair Original for a milder flavor and smooth texture,
  • Oral-B Gum & Enamel Repair Extra Fresh for long lasting freshness,
  • Oral-B Gum & Enamel Repair Gentle Clean that gently cleans teeth and keeps their natural whiteness***.
**in laboratory study on weakened enamel
***compared to ordinary toothpaste
Complete your routine

Keep your teeth and gums in great condition by combining the innovative Oral-B Gum & Enamel Repair toothpaste with tooth-by-tooth cleaning of Oral-B electric toothbrush.

Maintain a thorough daily oral care routine with Oral-B and make your dentist proud.

The NEW Oral-B Gum & Enamel Repair Toothpaste

Innovative ActivRepairTM Technology


Crest, the 1st fluoride toothpaste is introduced.


Oral-B becomes the 1st toothbrush to go to the Moon on board the Apollo 11 mission.


Braun Oral-B creates its 1st electric toothbrush with round head clinically proven to clean better than a manual toothbrush.


Oral-B Gum & Enamel Repair toothpaste collection is introduced.